Analysis of The Influence ff Intuition-Based Investment Decision-Making on Micro, Small, and Medium Entrepreneurs (MSMEs)

Abstract

There are so many Micro, Small and Medium Enterprises or what are usually called MSMEs in Indonesia. With the government's increasing attention to MSMEs, micro, small and medium entrepreneurs need to make their own decisions so that their businesses can grow. A very useful decision-making or crucial aspect for micro, small, and medium enterprises (MSMEs) is investment decision-making. This research uses a literature study or literature review method. This research reveals that intuition-based investment decision-making in micro, small, and medium entrepreneurs (MSMEs) has uniqueness and relevance in the form of theoretical and conceptual understanding, roles and factors. This research shows that intuition has an important role for micro, small and medium entrepreneurs (MSMEs).