Influence Of Promotion, Quality Of Service, And Compliance Sharia On People's Interest In Saving At Kspps Sumber Makmur Sejahtera Jepara

Abstract

This study aims to analyze the impact of promotion, service quality, and Sharia compliance on community interest in saving at KSPPS Sumber Makmur Sejahtera Jepara. The research is quantitative, utilizing primary data collected through questionnaires. The population comprises all 3,184 members of KSPPS in 2023, with a sample size of 97 determined using the Slovin formula, though 110 respondents participated. The analysis method involves multiple linear regression, preceded by classical assumption tests, hypothesis tests (t-test and f-test), and a determination coefficient test, with data processed using SPSS16. The results indicate that, individually, the promotion variable has a positive and significant effect on saving interest, with a significance value of 0.012 and a tvalue of 2.549. Service quality also shows a positive and significant effect, with a significance value of 0.000 and a t-value of 5.079. Sharia compliance similarly has a positive and significant effect, with a significance value of 0.001 and a t-value of 3.525. Collectively, promotion, service quality, and Sharia compliance significantly influence saving interest, with a significance value of 0.000 and an f-value of 38.696. The coefficient of determination test shows that these three variables explain 50.9% of the variance in saving interest, while the remaining 49.1% is influenced by other factors not included in this study.