The Influence of Entrepreneurial Knowledge, Social Media Use, and Income Expectations on Entrepreneurial Interest (Study on Students of the Faculty of Economics at State Universities throughout Semarang City)

Abstract

The unemployment rate in Indonesia is mostly contributed by the educated. In addition, among the educated, the number of entrepreneurs is still relatively low. In order to overcome this problem, the government collaborates with educational institutions through entrepreneurship education. Where educational institutions play an important role in shaping entrepreneurial motivation in the younger generation. This study aims to examine and analyze the influence of entrepreneurial knowledge, use of social media, and income expectations on entrepreneurial interest. The sample in this study was 100 respondents obtained based on the Slovin formula. Data was obtained using a questionnaire method distributed to students of the Faculty of Economics at PTN throughout Semarang City using a purposive sampling technique. Processing to analyze the data in this study was carried out using SPSS version 27. The results obtained from the analysis showed that the variables of social media use and income expectations had an effect on entrepreneurial interest. While entrepreneurial knowledge did not affect entrepreneurial interest. Judging from the Adjusted R square value of 0.599, it proves that 59.9 percent of the entrepreneurial interest variable can be explained by the three independent variables in the regression equation. Meanwhile, the remainder is explained by variables other than the three variables adopted in this study, namely 40.1 percent.