The Effect of Halal Certification on Halal Product Exports in Indonesian Provinces In 2021-2022

Abstract

Halal certification is an important factor in today's global marketing. It is not just about meeting the needs of Muslim consumers. But, about access to global markets, meeting consumer needs, building trust, and answering the challenges of global competition. Indonesia has the potential to develop exports of halal products, but its halal products have not been optimized, therefore a way is needed to increase halal products to be exported. This study aims to analyze the effect of halal certification on exports of halal products in provinces in Indonesia in 2021-2022.This study uses a quantitative approach with secondary data sources. Data collection techniques through documentation of data reports on the number of halal certifications for each province in Indonesia published by the Ministry of Religion and halal product export data published by the Ministry of Trade. The results of this study indicate that the foodbeverage halal certification variable has a positive and significant effect on the export of halal products, with a probability value of 0.009 <0.05. Meanwhile, the RPU-RPH halal certification variable has a positive and significant effect on halal product exports with a probability value of 00.019. < 0,05. The pharmaceutical-cosmetic halal certification has a positive and insignificant effect on halal product exports with a probability value of 0.840> 0.05.