Optimalisasi Kemampuan Manajerial untuk Meningkatkan Kinerja UMKM

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role 
in Indonesia's economy, contributing significantly to Gross 
Domestic Product (GDP), employment absorption, and domestic 
investment. However, MSMEs in Grobogan Regency face declining 
revenues due to limited managerial capabilities. Managerial skills, 
including planning, organizing, data-driven decision-making, and 
supervision, are critical for addressing operational and market 
challenges. This study aims to optimize MSME managerial 
capabilities in marketing and financial management to improve 
business performance. Using a qualitative descriptive approach, data 
were collected through semi-structured interviews, library research, 
and observations of MSME actors in Grobogan Regency. The 
findings indicate that inadequate financial management and the lack 
of technology-based marketing strategies are major barriers for 
MSMEs. Practical solutions include financial management training, 
risk management, digital marketing strategies, and technology 
adoption. Government support is also crucial in providing training 
programs, online marketing platforms, and funding schemes. 
Strengthening managerial competencies is expected to enhance 
MSME competitiveness and sustainability in Grobogan. This study 
provides practical recommendations to reinforce MSME existence 
and contribute to sustainable local economic growth.